Gugu Intimates - Did you know that each shade of underwear in our range is the word 'Beauty' / 'Beautiful' in different languages spoken in Africa? 🌍 A shade for
![Gugu Intimates — for showing up for women of colour — The Challenger Project | The Home of Challenger Brands Gugu Intimates — for showing up for women of colour — The Challenger Project | The Home of Challenger Brands](http://static1.squarespace.com/static/553a1999e4b01dde7b6bccdb/553a1ae6e4b02fb0125c8746/5ff8c835a6aa4755bbaac1bc/1611053019563/Gugu+01.jpg?format=1500w)
Gugu Intimates — for showing up for women of colour — The Challenger Project | The Home of Challenger Brands
![LIONESS LAUNCH: Gugu Intimates introduces the first skin coloured underwear brand in Africa — Lionesses of Africa LIONESS LAUNCH: Gugu Intimates introduces the first skin coloured underwear brand in Africa — Lionesses of Africa](https://images.squarespace-cdn.com/content/v1/52440ddbe4b03b33d728e5ea/1553431222111-IRDQNFRN41H9GOHBNPSN/Gugu-Intimates-Collage.jpg)